What Makes You So Special? Crafting value propositions.
Report on your value to your host institution as well as market yourself to researchers
VPTN Professional Development Series for facilities
What makes you so special?
Uncovering your facility’s value propositions for report writing and marketing
Presented by John Douglas, Director, Brand Clarity
- When: Tuesday 10 June
- Time: 9.00am – 2.00pm followed by a facility tour. Lunch will be provided
- Where: Level 4 Seminar Room New Horizons Building 82, Monash University
followed by: A tour of the CAVE2 – 3D visualisation facility from 2pm
The Workshop: Facilities and their staff often have to report on their value to their host institutions as well as marketing themselves to researchers. This workshop will help identify the strengths, value and uniqueness of each facility and arm facility managers with value propositions to promote their platforms to their directors and prospective customers.
9.00 – 10.15 Introduction to value propositions. The need to think emotionally. The power of a clearly articulated proposition.
10.15 – 10.30 Morning tea
10.30 – 12.00 Discovering your value proposition. A look at the driving factors in your sector and your customers. Defining the key attributes and benefits of platform technologies.
12.00 – 12.30 Lunch
12.30 – 2.00 Defining your platform’s unique proposition. Outlining how it can be applied to more effectively communicate with clients and key stakeholders.
2.00 David Barnes takes attendees on tours of Cave 2, in groups of 15.
The Presenter: John Douglas, Director of Brand Clarity, is a seasoned marketing executive and copy writer. He will help you uncover, craft and utilise the value of your facility’s services to embed your platform in the hearts and minds of your customers.
The Tour: CAVE2 is Monash University’s new 2D/3D visualisation space with 80 screens and 84 million pixels. It is the largest of its type in the world and revolutionises the way we visualise data. 30 minute tours begin at 2pm, 15 people allowed per tour group.
Parking: All day parking is available on the rooftop of the North 1 multilevel carpark (next to New Horizons), for $8. A map will be circulated to registrants in advance of the event.
Registrations close 5 June at 5pm. We hope to see you there!
The VPTN Team.
Bookings are closed for this event.