Social media for core facilities
Tap into the knowledge of Michelle Gallaher, the former CEO of BioMelbourne Network and use the tools she uses to market to researchers in industry.
Use social media to engage with new clients and to promote the benefits of using your facility.
The Professional Development workshop
9.30am start, morning tea and lunch provided.
This presentation is exclusively for VPTN members to learn how to
– develop social media marketing goals and objectives
– develop an internal social media policy, including management, timing, and frequency
– establish a process for dealing with negative comments
– create a defined process-map in which to create social media updates
By the end of the session attendees will know more about Twitter, LinkedIn, YouTube, Facebook, Google+ and a host of other social media tools. They will also learn key words and phrases associated with Twitter, brand their Twitter profile and understand best practices for Twitter such as how to
– follow accounts and create lists
– reply, favourite or RT tweets
– tweet through basic tweets, and photos and images
– use hashtags to engage in conversations
– set-up a third-party management tool to manage their Twitter account
The Presenter: Michelle Gallaher is the self-professed social media queen for biotechnology in Australia, and she brings first hand knowledge of how to engage biotech businesses with social media. As she transitions from CEO of BioMelbourne Network for the last six years, to Creative Director of her own company, The Social Science, Michelle brings an unparalleled wealth of knowledge from the business and industry sector to VPTN members wishing to expand their customer base.
Michelle has a passion for innovation technologies, particularly biotech and digital health which change the way the world thinks, eats, lives and works and she aims to help research organisations grow their business through Twitter, LinkedIn, YouTube, Facebook, Google+ and a host of other social media tools.
Bookings are closed for this event.