Science of storytelling: building your case studies
Across every culture, humans have told stories to understand, share ideas, motivate and recall knowledge and is one of our most fundamental communication methods. VPTN’s Storytelling Workshop explores how to identify the gold to build simple narratives about your science discipline, facility’s events and its key projects to make an impact and engage researchers and industry.
Across every culture, humans have told stories to understand, share ideas, motivate and recall knowledge. In fact, for over 27,000 years telling stories has been one of our most fundamental communication methods.
The science behind storytelling indicates that everything in our brain is looking for the cause and effect relationship of something we’ve previously experienced and that engaging stories affect more areas of the brain than rational, data-driven messages.
VPTN’s Storytelling Workshop explores how to identify the gold to build simple narratives about your science discipline, facility’s events and its key projects to engage researchers and industry. It’s then how these stories are delivered for the optimum impact and when to use which communication channels and tools.
Your workshop facilitator: Elizabeth Connor
Directing The Kinship, a creative science communication consultancy based in New Zealand, Elizabeth has a Masters in Science Communication from Imperial College of London, an honours degree in Physics and Maths and a 2010 NZ Prime Minister’s Science Communication Prize. With a passion for helping scientists connect beyond their academic spheres, Elizabeth is a science communication trainer with over 10 years in designing and delivering projects that use storytelling to engage scientists with industry.
- Registration opens – 8:30am
- Workshop starts – 9:00am
- Workshop ends – 12:30pm
Who should attend:
- Facility managers/administrators
- Marketing and communication professionals associated with facilities
- Business development managers supporting facilities
What to expect:
- A step-by-step process and the tools to use storytelling to influence networks, support a business case, engage industry, attract new researchers/industry users/collaborators
- Interactive activities – putting new learnings into practice
- Morning tea
- RMIT Advanced Manufacturing Facility Tour
After the workshop – facility tour
If you wish to take a tour of the RMIT Advanced Manufacturing Facility after the workshop, please select “Yes, please” in your registration. Tour: 1-2pm (after lunch).
Bookings are closed for this event.