Multiple stakeholders, multiple messages?

Brand architecture is the organising structure that lies behind any brand and encompasses every element of a business from the parent company to divisions, products and services. The right structure and clear messaging makes it easier to understand and allows specific audiences to form stronger relationships/associations. VPTN’s Brandscape Workshop will help you build a simple structure to promote the facility’s core message and supporting stakeholders.

Event Details


8:30 am - 1:30 pm

3 of 30 spaces available

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20 Research Way, Clayton, Victoria, 3800

The best car parking location for the New Horizons building is the multilevel car park which is immediately adjacent to the building. During semester break periods, the blue parking bays in this carpark are free.


Managing the inherent complexity of multiple stakeholders and member networks within the context of a brand and communicating a core message can be challenging. Designed for facilities, this workshop explores how to navigate an environment composed of many funding contributors in covering the disciplines, examples in practice and the tools to manage co-branding and the respective messages.

Your workshop facilitator – Gary Broadbent

Founder and Creative Director at Sydney-based brand agency, Propella, Gary Broadbent is one of Australia’s leading brand experts. He’s worked with and designed some of the world’s most successful and enduring brands such as Vodaphone, Roche, SBS, Telstra, and he’s currently working with Sydney’s International Convention Centre to manage the co-branding and partnerships involving a consortia of various businesses. With over 25 years experience, he integrates all aspects of brand identity and strategy and guiding clients through the process to deliver tangible success and growth.

Gary invites you to submit your “multiple stakeholders, multiple messages” challenge to select and integrate as part of the workshop cases. Please indicate your interest during registration by providing your website and entering a brief description in the “Use my facility as a case” field.What time:

Workshop times:

  • Registration – 8:30am
  • Workshop starts – 9:00am
  • Workshop ends – 12:30pm

Who should attend:

  • Facility managers
  • Marketing and communication professionals associated with facilities
  • Business development managers supporting facilities

What’s included:

  • Review of live cases and participation
  • Morning tea
  • Valuable learnings and tools
  • Lunch
  • Facility Tour

After the workshop – facility tour

If you wish to take a tour of the Monash Instrumentation & Technology Development and Clive & Vera Ramaciotti for Cryo Electron Microscopy facilities after the workshop, please select “Yes, please” in your registration. Tour: 1:30-2:30pm (after lunch).

Event category:

VPTN Combined Node


Bookings are closed for this event.