Marketing 2.0: Social media and web communications

Social media can be an extremely powerful and effective tool to get a message out. What about for marketing and business development? This workshop will tell you how it works and what are “rules” and the best strategies.

Event Details


07/04/2011

9:00 am - 1:00 pm

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185 Pelham Street, Carlton, Victoria

University of Melbourne Law School, Level 10. (google map link)

Description


Social media can be an extremely powerful and effective tool to get a message out. What about for marketing and business development? This workshop will tell you how it works and what are “rules” and the best strategies.

Even if you never plan to use it as a marketing tool and simply want to outsmart your children, we encourage you to come along as it promises to be an extremely interesting session. The session will be presented by:

  • Shaun Davis: The Australian Institute of Management,
  • Jay McCormack: An independent consultant specializing in social media marketing and business development.
  • Case Study: Penny Fannin, Strategic Communications Manger, WEHI. “Discoveries need Dollars”.

The principal focus of the session will be to learn how to use social media tools and online networking to generate new business or raise the profile of your facility. In addition, we will seek contribution to the development of the whole-of-VPTN marketing strategy focused on generating awareness and new business for facilities, utilizing social media tools.

Jay (@jaymcc) spent 9 years of his professional life helping an array of organizations apply technology in the real world and now concentrates his work on using technology in innovative ways to solve real business problems, and has started his own business working with non-profits based around just that. Jay can translate technology into everyday language for everyday people. People who, like most of us, are interested in the benefits of the technology, not the technology for technology’s sake.

  • Setting the vision (Shaun Davis)
  • The power of a recommendation
  • 7 Behaviors of Social Media
  • Conversation vs Utility
  • Your social graph (managing your profile)
  • Code of Conduct in Social Media
  • Twitter boot-camp (Practical skills)
  • Measuring success

The workshop will conclude with a networking opportunity over lunch.

A few points and interesting links from the workshop
  • Social media should be implemented in line with your (or your organizations) strategy and objectives. Be ready and know what your goals are.
  • At least 12 months is required to understand whether social media tools are meeting your objectives.
  • It is another medium for communication with your customers. It is still essential to build relationships.
  • Using twitter, 1:20 should be marketing. 19:20 should be useful information.
  • If you receive criticism online, you should always respond in a reasonable time frame using the same forum. Be polite, propose actions, fix it twice..
  • Use Google Alerts or Social Mention to find out what others are saying about you.
  • Understand your demographic and their behaviors using tools such as the Social Technographics Profile from Forrester Research.
  • Similar to the twitter boot-camp from Jay, see twitter 101 and look at @TweetSmarter for other bits and pieces.
  • Click the pic above to go to an article, also read this one, and there are no doubt hundreds more.
Event category:

VPTN Combined Node